JAYDUBB THA RULER
COLORADO-ROOTED · CATALOG-BUILT · NEVER OFF BRAND
CLIENT
JayDubb Tha Ruler / The 7
RESPONSIBILITY
Web Architect · UI/UX Designer · Creative Director · Systems Integration
TIMELINE
2026 Production Release
ENGAGEMENT LEVEL
Artist Platform & Commercial Systems
LIVE SITE
jaydubbtharuler.comNot local. Rooted. An independent artist with a national touring standard.
JayDubb Tha Ruler is a prolific Colorado hip-hop artist building an enduring independent catalog. With collaborations alongside WESTSIDE BOOGIE, Skeme, Caskey, T-Rell, and LLzMusik, plus support dates with artists including Kid Ink, Paul Wall, and Fetty Wap, the artist needed a digital flagship with major-release presence while preserving independent ownership.
A link-aggregator-first presence kept streaming routes, merchandise, booking, and direct fan relationships spread across separate destinations.
Link aggregators route clicks, but they do not give the artist a complete owned destination for releases, merchandise, booking, and fan capture.
DSP Routing Friction
Fans clicking single release campaigns were bounced to external pages without capturing email or SMS for upcoming tour announcements.
Disconnected Merchandise
The 7 apparel brand existed separately from music releases, preventing immediate post-listen merchandise conversion.
Build a unified digital headquarters connecting catalog, cinema, tours, and retail.
The current site brings together music and video, streaming links, show information, The 7 merchandise, VIP updates, and booking inquiries.
Discography
Selected music links across Spotify, Apple Music, and YouTube.
Video
The current site presents official videos and related links.
Shows & Booking
The site lists show information and a booking inquiry contact.
The 7 Bridge
Direct conduit to official apparel and caps.
Obsidian core paired with high-voltage crimson highlights.
The visual identity draws from hip-hop darkroom stages and neon tour backdrops, using high-voltage Crimson Volt (`#C1121F`) against stone obsidian canvases.
#08090B
Obsidian Core
// Live Stage Canvas
#C1121F
Crimson Volt
// Brand Accent & Live Indicator
#F5F5F2
Chalk Alabaster
// Monumental Typography
#BDBDB8
Pewter Slate
// Tracklist & Monospace Labels
#15171C
Smoky Charcoal
// Card Plate Surface
#D4AF37
Gold Standard
// VIP Club & Release Highlight
Music, video, shows, merchandise, and artist updates.
The public site links to streaming services and video, presents show and booking information, and connects visitors to The 7 merchandise and VIP signup.
Consolidated artist headquarters driving streams, booking, and merchandise.
2018–2026
// FULL DISCOGRAPHY
The current catalog links to Spotify, Apple Music, and YouTube.
VIP
// EMAIL UPDATES
The current site offers an email signup for artist and tour updates.
MOBILE
// PROJECT SCREEN
This portfolio includes a mobile screen for the artist website.
EXPERIENCE THE LIVE PRODUCTION ARTIST HEADQUARTERS